In the beginning, there was no Apple logo. The company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 by Apple Computer, Inc. At the time, the company was just a tiny start-up and didn’t have the resources to invest in a fancy logo.
So, the founders decided to use a simple black-and-white logo with Isaac Newton sitting under an apple tree. The logo was designed by Ronald Wayne, one of the co-founders of Apple. Wayne’s design was inspired by a passage from William Wordsworth’s poem “The Prelude,” which reads: “One impulse from a vernal wood/ May teach you more of man/ Of moral evil and of good/ Than all the sages can.”
The logo was intended to symbolize knowledge and enlightenment and was a nod to the company’s focus on education and technology. However, the logo didn’t last very long. In 1977, Wayne sold his share of the company back to Jobs and Wozniak, and the logo was redesigned.
Rob Janoff created the new logo, a graphic designer hired by Apple to revamp the company’s branding. Janoff’s design was a simple apple with a bite taken out of it, and it was meant to be easily recognizable and distinguishable from other logos.
The Apple logo has undergone several changes, but the basic design has remained unchanged. Today, the Apple logo is one of the most recognized logos in the world, and it is a symbol of innovation, creativity, and excellence.